We already loved Rotterdam, which is famous for its groundbreaking contemporary music, art, architecture and fashion. So we wanted to be in Rotterdam with L’ecole National.
And very soon we are. This is the first picture of our new shop in the centre of Rotterdam. We will also use it as our showroom and starting-point for moving L’ecole National into continental Europe and the United Kingdom.
At the moment we are transforming this empty space into one of the coolest meeting-points for creative people. To make it even better: our shop is located in the most upcoming fashion district of the Netherlands!
From next week you are all welcome at L’ecole National, Van Oldenbarneveltstraat 146 in Rotterdam!
PS We will have an official opening event later this month. Follow us here for more details. You can also follow us at Twitter: @Lecolenational.
During the last couple of months, we visited different places to start promoting and selling L’ecole National outside Scandinavia. Here, we are in the fashion district of Amsterdam, the Netherlands. Responses are good and inspiration high!
Today’s news is that we will be opening our first base and shop outside Scandinavia this year.
Yesterday we got our first delivery from Buddha to Buddha. Their jewellery is designed by Batul Looman who drew his first bracelet on a beach in Goa, India in 1997. He wanted to create something that you would feel & be conscious of and Buddha to Buddha was created. The jewellery is in silver with details in leather, wood and bone.
We love the feel of these chunky pieces that gives your outfit that extra edge.
In the 60s the fashion trends for both sexes changed more than ever before in the history of fashion and would continue to do so throughout the decade. That is why the 60s includes major different looks, but the Jacqueline Kennedy look is probably one of the looks that pops up in your head when you think about it.
Stiletto heels, cocktail dresses, pillbox hats, elegance – reflection of a First Lady.
So today we found inspiration from Jackie Kennedy.
Heels: Christian Louboutin Daffodil, Jewelry: House of Harlow, Bag: Chloe, Dresses: L’ecole National
…and as the weather keeps getting better we are putting most of our focus on the fashion trends right now. So what is the latest thing for spring/summer?
And is it something for you? Don’t forget you can always have it your way so don’t judge it too soon and don’t be afraid to try out something new. Imagine yourself being that little girl playing dress up. You’ll love it.
Biker fashion
You probably haven’t missed the trend ”biker fashion” – The military biker chic. Either you dress it up or down. You can use a jacket as your statement piece or just try to blend it in your outfit.
Maybe you want to go all in, put your boots on and accessorize with big silver rings or leather bands, black/silver nail polish – now you are the ultimate biker chic.
If you don’t want to take it all the way you can just put on your leather jacket over your little back dress and use your favorite 5 inch heels. And still look like a bombshell.
Or you can just take a look at Buberrys or Balmains runway and see how you can tone it up or down. Whatever suits you best.
From Burberry:
The sophisticated look of the 70s
Can I say something else than vintage baby !
This look will probably speak to you the most, maybe it will remind you of something that’s hanging in your mothers wardrobe or that favorite picture at your parents house. Finally the trend is here. It’s your turn to walk down the street with that cute printed jumpsuit.
Match the edgy wide leg pants with a neat bow blouse ad on some jewelerys but don’t go all boho for this look and you are good to go.
We are happy to be a small part of the swedish movie Kyss Mig (Kiss me) that will be in theaters this summer, happy that the actors & actresses wore clothes from L’ecole National during the shoot of the movie.
Plot summary:
MIA (Ruth Vega Fernandez) and FRIDA (Liv Mjönes), both in their thirties, meet each other for the first time at their parents’ engagement party. Mia’s father, Lasse (Krister Henriksson), is about to get married to Frida’s mother, Elizabeth (Lena Endre), which will make Mia and Frida stepsisters. Lasse’s daughter, Mia, has not visited her father in years and arrives with her boyfriend, Tim (Joakim Nätterqvist), with whom she is about to get married. As Mia and Frida get to know one another, strong emotions begin to stir between them. Their relationship will turn everything upside down for everyone close to them with dramatic consequences.
If I say Coco Chanel, what’s the first thing that comes to your mind?
Class, houndstooth, handbags, no.5 perfume
This mademoisellewas revolutionary for womens fashion.
She made the fashion industry accept her masculine designs at the time and by mid 1920s the Chanel look had been adopted.
Coco Chanel said,
“Fashion is not something that exists in dresses only.
Fashion is in the sky, in the streets, fashion has to do with ideas,
the way we live, and what is happening”
She’s right, fashion has much more to offer us than just “clothes”. And as L’ecole National stands for expressing your inner style who else than Coco Chanel could be the perfect icon for us. Everything she did was meant to emphasize an alternative way of living.
And how did it become such a big thing within the fashion world? Speaking for ourselves we love to look at streetstyle pictures and L’ecole National is all about trying to express your inner style with what you are wearing. That is one reason why we enjoy to take a look at the “real” catwalk outside, on the streets.
So is there a connection between what the fashion industry are selling (or what look they are trying to sell) and what we see people wear on a daily basis. Guess this one is for you to figure out.
Some people might get inspiration from a fashion runway, magazines or television. Either we want to admit it or not we get effected by the media. And I’m not saying that’s a bad thing.
We also know that there’s a body language that can send out a whole lot of signals, some unconscious and some that we are really aware of.
Does everybody dress to get their message or announcement heard or do they just go with the flow?
Or maybe you can do like in Japan, and take the streetstyle to a whole other level where everything is about to stick out from the crowd.
Today there are plenty of different styles and different Streetstyle blogs. Our favorites:
L’ecole National does not only mean the international school. As said before
“L’ecole National meaning the national school, wishes to enhance your quality of life by balancing your inner personality by how you dress and represent yourself to the world, showing a self- aware, loving and kind human being.
Whether it’s by dressing you or by just giving you inspiration, L’ecole National will help you be a better you.”
L’ecole National is a Swedish brand founded in 2006 and offers clothes for men and women.
L’ecole National is a national school that does not teach but it certainly shows you the way.
Its new concept is to bring together the store, showroom and the office. You can find us together in the store in Malmoe. Either, selling, designing or marketing everything within our brand.
Happy Saint Patrick’s Day ! Are you guys wearing something green today ?
We find inspiration in a lot of things and what could be better for today than shades of green.
Charles Dickens is loved for his epic stories and vivid characters. Not only do we dream away when we read his books, we find inspiration from Alfonso Cuaron’s film version of his Great Expectations.
So what does the green color say to you ? Some people say it’s a symbol for wealth or maybe envy, all the rich characters only wear green. And at the same time it’s the director Alfonso Cuaron’s favorite color. Guess you all can have your own opinion.
Even Donna Karan (the queen of black), who designed Gwyneth Patrow’s wardrobe did everything in shades of green.
We’ve also picked our favorites from the movies soundtrack Great Expectations, Enjoy !
8th of March means it’s the International Women’s Day – a global day celebrating the economic, political and social achievements of women past, present and future.
Mimosa is the flower for this day so why not go out and buy a bouquet for the women in your life !
Did you know that the International Women’s Day is a public holiday in some countries as in Armenia, Russia, China, Vietnam and Ukraine ?
We can’t help falling on love with this photograph by Inez van Lamsweerde and Vinoodh Matadin that we found in one of our favourite magazines, W. Her classic femininity against his raw yet still gentle touch, simply beautiful.
Photographed by Inez van Lamsweerde & Vinoodh Matadin
Styled by Lori Goldstein
We are happy to be one of high jumper Linus Thörnblads favourite brands, and he looks very good in our checkered shirt Fontaine and jacket Dallas, don’t you think?
He was also one of our models at our last photo shoot with photographer Nils Odier, you can se our new image pictures here at our site, the pictures of Linus will be released a bit later on, until then make do with these ones from our store in Malmö.
In Stockholm you find The Casbah, a multibrand store that we are happy to be part of. With a cosy atmosphere, interesting brands and sweet, skilled personnel this store really takes care of you. They currently have four locations and you find us at all of them.
During Copenhagen Fashion week we launched our new -shirt line with prints from renowned photographer Jan Olofsson and his pictures from the 60’s music scene. Together with our neighbor Gate38 we’ve created a paper about the event that took place a Thursday night in August & had the band “The Slide” play for our guests in our newly renovated showroom in Malmö.
The rain may have been falling over us but we really had a night that rocked
Stockholm Fashion Week will take place August 16-22, showing clothes for S/S 2011. We look forward to the full program with exhibitions, fashion shows, inspiration, mingle and much more.
Fashion Week by Berns will be at the same time, August 16-18.
Film is a recurring inspiration for us at L’ecole National, it’s also a way to escape the outside world for a while & loose yourself in a fantasy or understand the world better.
Since 1991 Stockholm International Film Festival has brought the big screen outside every August, giving us movie classics with different themes each year. This year it’s political, with films like “All the President’s men” & “Hurt Locker” and we can’t wait to sit down with a pic-nic & enjoy a summer night under the stars with a great movie with friends.
On youtube you can find it all, including us. We will give you sneak peaks from fashion shoots, films by our creative group, collection previews and much more.
Did you know that you can get newsletters from L’ecole National? Join our club and get the newsletter, discounts, access to collection previews, and invitations. Sign up for Le Club.
Verivinci gives us these cool leather straps with a clasp so you can easily remove the heart or whatever it is you have putin the ring. Put a heart or why not the iphone holder in the strap. We have started off with hearts in black, beige, red and a chocolate brown, the perfect iphone holder is in black. Have a look and fall in love like we did…
A few weeks ago “Fotografiska” opened in Stockholm. One of the exhibitions are “Fashion – modefotografi genom tiderna“, a collection of more than 200 photos, of which a large number are vintage prints taken by 50 world renown photographers. The exhibition is based on Camera Work’s collection in Berlin, which received a great deal of attention the first time it was exhibited and it really offers an overview of fashion history for the engaged visitor. “Fashion” is open Sep 24th – Jan 2nd 2011. Read more here.
Midsummer has passed and even if it feels strange the fact is that the days are now getting shorter and the evening falls earlier than a week ago, but no need to feel the summer is ending, July will bring us those wonderful summer days and nights, even if they are a bit shorter…
What willl you choose today? Stockholm is on party mode and wether you want to take part in the royal celebration with music & parties around the city, watch the cortege with the newlyweds or maybe ignore the royalist feel and go to one of the many republic parties, the city will give you it all both today and tonight, so put on the dancing shoes & head out and celebrate what ever is on your mind and in your heart, today is a day for love…
In Malmö this summer there are two interesting photography exhibitions at Malmö Museer.
”Modebilder” (“Fashion Photos”) is an exhibition of fashion photographies by 23 Swedish photographers from three generations, to see 60 years of fashion in this way will be both inspirational and interesting. The other one is “Mode + rösten = Schrewelius” (“Fashion + the voice = Schrewelius”) about the legendary fashion journalist Ingrid Schrewelius who for decades gave the Swedish television audience the latest news from the European fashion houses.
Here you’ll find pictures from everything that we revolve around, our collections, behind the scenes, events, simply the things we love, work & live for…
We had a great, fun night at Chili with lots of fashion and inspiring outfits. The winners will be announced here, until then we give you some pics of the night’s ambiance.
We strive to give you something out of the ordinary, something to enhance your quality of life.
In this endeavor, we have found Bond No. 9, with scents that really give us something new & different. Their collection of fragrances is an homage to the amazing, inspirational city of New York.
With their women’s, men’s & unisex euax de parfum they have a dual misson;
“To restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own. Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility. With new introductions in the coming seasons, Bond No. 9 will infuse the island of Manhattan with scents.”
We are proud to be one of two retailers in Sweden that can offer you these exclusive scents & we hope that you too will be as intrigued as us by Bond no 9
Welcome to L’ecole National Spring Fashion Awards 29th of May at Chili
Put on your best outfit with at least one item from one of our collections. Bring a receipt or order confirmation of your purchase and you have the opportunity to win a mobile phone, a 2000:- gift card at L’ecole National and some more nice stuff!
During the evening you will be photographed by professional photographers from The Studio, images of the winners will be posted on www.lecolenational.com and www.chilipepper.se
The winners will be selected by a jury from L’ecole National together with tonight’s sponsors and will be presented during June.
The spring came late but has finally arrived, with it we launch our spring/summer collection, our new web site & our first blog post.
As always, we want to give you well-made clothes in luxurious materials and with an exciting cut and with an eye for details.
The contrasts are evident when rough faces soft in our female collection. A tough secretary look with tailored blouses, pen-skirts with high waist and frock coats. Pleated details on blouses and shorts in light tones creates a soft contrast to the rougher yet sleak jackets in black and kaki. The details shows influences that are both romantic with frills and bows and military with stripes and gold buttons. The range of colours is dominated by black jackets & skirts which are contrasted with light silk blouses and airy linen garments in romantic pastels.
In the men’s collection we also see strong military influences that are mixed up with the fifties Riviera and American college culture.
The suits are classic in linen with a slim silhouette, thin wind jackets and dressy cardigans. Black and white dominates the palette with elements of kaki, gray & marine. It’s sporty for a leisure yet elegant style.
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